Marketing – NanoText https://linethemes.com/nanotext WP Theme for Content Marketing and Copywriting Services Mon, 21 Dec 2020 02:43:08 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://linethemes.com/nanotext/wp-content/uploads/2020/08/cropped-favico-32x32.png Marketing – NanoText https://linethemes.com/nanotext 32 32 Design Box https://linethemes.com/nanotext/nproject/design-box/ Wed, 09 Sep 2020 08:22:19 +0000 https://linethemes.com/nanotext/?post_type=nproject&p=165

The Challenge

How can we improve the usability of an existent product in a frictionless way?

‍Nubi developed an alliance with PayPal in 2017, becoming the only platform in Argentina that lets you connect your bank account with the most important international payment system in the world.

Nubi was continuously growing, improving their response time, optimizing their operations and scaling to handle a huge volume of transactions. At the same time, their product interface was outdated, full of UX problems and visually unappealing.

The Solution

Communicating and designing a more user-friendly product

Transforming the platform’s user interface and experience (UI/UX) would also mean an opportunity to change their communication and marketing website. There was a real need to, not only align the visual aspect of both channels, but also to communicate the added value of their new product and, thus, increase their user base.

The Result

Making it easy for freelancers

The Nubi team gave us access to valuable user feedback and potential improvements, which allowed us to empathize with their users and provide solutions for the biggest pain points.

We redesigned the whole experience for Nubi, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the app and identified the added value from the getgo.

The result: An effortless transactional experience 🙂

]]> Cosine https://linethemes.com/nanotext/nproject/cosine/ Wed, 09 Sep 2020 08:22:05 +0000 https://linethemes.com/nanotext/?post_type=nproject&p=164

The Challenge

How can we improve the usability of an existent product in a frictionless way?

‍Nubi developed an alliance with PayPal in 2017, becoming the only platform in Argentina that lets you connect your bank account with the most important international payment system in the world.

Nubi was continuously growing, improving their response time, optimizing their operations and scaling to handle a huge volume of transactions. At the same time, their product interface was outdated, full of UX problems and visually unappealing.

The Solution

Communicating and designing a more user-friendly product

Transforming the platform’s user interface and experience (UI/UX) would also mean an opportunity to change their communication and marketing website. There was a real need to, not only align the visual aspect of both channels, but also to communicate the added value of their new product and, thus, increase their user base.

The Result

Making it easy for freelancers

The Nubi team gave us access to valuable user feedback and potential improvements, which allowed us to empathize with their users and provide solutions for the biggest pain points.

We redesigned the whole experience for Nubi, prioritizing the user’s needs. We also created an onboarding process to ensure that existent users had a frictionless transition to the new version of the app and identified the added value from the getgo.

The result: An effortless transactional experience 🙂

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