SEO copywriting is an important part of a strong digital strategy. Therefore, when powerfully written online content is combined with other tactics, it can lead to an increase in your conversions, help you gain more customers, and boost your Google rankings.

What is SEO and SEO Copywriting?

Search Engine Optimisation (SEO) is regarded as the foundation for highly noticeable and applicable web content.

SEO copywriting is a combination of two elements: SEO and copywriting. Even if your company has a great team of in-house writers, SEO is a specialised industry that needs time and effort to master.

Most people don’t fully understand SEO and most of the people who do don’t have in-depth knowledge. A group of experts will bridge that gap and apply their skills to improve your brand’s online presence.

SEO content is a copy that is written to attract new visitors to your site. With more traffic on your site comes more sales and more online authority.

Copywriters employ various strategies to produce effective SEO content. This includes optimising meta content and images, naturally placing phrases and keywords throughout the copy, and formatting the headline in a way that readers and search engines can easily understand it.

Why SEO Copywriting Services Are Important to Your Brand

While a lot of businesses don’t appreciate why they need excellent SEO copywriting services, the best brands understand that they need first-class SEO copywriting to help them rise to the top of the Search Engine Results Pages (SERPs). With expert SEO, your brand stands to gain the following:

• Save Money. Using paid placements or paid advertisements can be expensive, but with great SEO copywriting services, you can save on costs. So, rather than market your brand anywhere and everywhere, SEO copywriting is targeted at only those customers you want. It clears the path for your content to rank organically.
• A Competitive Edge. You don’t want to get left behind by your competition. So, if they’re working on their SEO, you should be, too.
• Boost in Search Rankings. With great SEO, your content becomes more visible as it rises to the top spots in the SERPs. This is important as the top spot is where you can get a significant number of clicks and attention.
• Innovative Content. With search engines getting bigger, it’s in your best interests to feature highly on them. That way, customers can easily locate your business, find your content and have productive engagements with your brand. Ultimately, your company will make more sales.

Even if you have exceptional content and a trustworthy brand, it is not enough to rank. In addition to that, you need the services of a great SEO copywriting agency to give your content the energy it needs to be at the top of SERPs.

Here are the 10 most important reasons to hire expert SEO copywriters:

1. Improved Keyword Research
Keyword research contributes greatly to good SEO, so it must be done right. Targeting mediocre, short keywords and phrases will only leave you disappointed with the results. But with an SEO copywriting service, you can be sure of solid keyword research that will boost your rankings.

2. Better Page Focus
If you don’t have a good grasp of SEO, you’ll find it’s difficult to focus a page. However, SEO copywriters know how to narrow, target, and place your content so it can rank most powerfully for your target keyword.

3. Great Research
Good research is essential because links and backlinks are powerful ranking factors for SEO. With links to pertinent and reliable third-party sources all through your content, it can rank higher in searches.

4. SEO-Friendly Descriptions and Meta Tags
Meta tags and descriptions are some of the challenging but indispensable SEO tools used by skilled copywriters. Meta content is used by search engines to understand and rank your site. This is one of those things that you leave for the experts.

5. Perfect Page Length
The length of your online content is important for SEO. And the good thing is that SEO copywriters know how to use the length of an article to best effect – so, articles are short when they need to be and longer when necessary.

6. Natural Keyword Insertion
Keywords should fit naturally into your copy, and this is what you’ll get from SEO copywriters. They’ll lace your copy with keywords in a way that you won’t even notice them while search engines will notice and rank them.

7. Enhanced Landing Pages
An SEO copywriting service can help you create great landing pages. SEO copywriters know all the tricks to develop a remarkable landing page along with an understanding of the best way to use formatting, language, and offers to encourage readers to click. When you collaborate with a skilled SEO copywriter, your conversion rate will improve and your pages will rank high.

8. Expert Competitor Analysis
If you operate in a crowded industry or are just looking for clever ways to exploit the data around you, SEO copywriters can assist you in analysing and learning from the pages of your competitors so they can develop insightful strategies to make you rank higher than them.

9. Simpler Writing
Keeping it simple is one of the hallmarks of a great SEO copywriter. Although plenty of companies can sometimes make their articles too complicated, a skilled SEO copywriter ensures that the article is written in a way that makes it readable and understandable by all audiences. This has the effect of boosting your rankings.

10. Persuasive Calls to Action
SEO copywriters know how to compose an impressive Call to Action (CTA). Creating great CTAs can help boost your conversions, and when combined with some SEO tricks such as including phrases and keywords in your CTA anchor text, your site will rank higher and you’ll gain more qualified leads.

If you want your brand to have online relevance, then you cannot do without an SEO copywriting agency. You’ll get a team of expert copywriters who are skilled at crafting enthralling content that your clients and customers will find highly engaging and informative.

If you need help with SEO copywriting, please get in touch with WooContent today.

Source: https://woocontent.com/

The great thing about local SEO is that you can drive organic traffic to your website and store by optimizing your online presence around your ideal customers. Local SEO marketing focuses on building your presence near the physical location of your store, or your service area.

Google Local SEO is a powerful piece of your business marketing strategy if you want to attract new customers. But what benefits can local SEO provide your business? Well, that’s a great question so let’s dive right in and look at the benefits of local search engine marketing!

What Are The Benefits Of Local SEO?

If your business relies on foot traffic or leads from customers in a physical location, then local SEO marketing is the right choice for your business. Whether you are a small boutique retail shop or a large company with multiple locations, there are many business opportunities in local SEO.

If you have a physical location, then you need to rank for local search terms when your customers search for your products or services. You can choose to go with paid ads to rank above your competitors, or you can work on capturing one fo the 3 spots in the Local Map Pack.

• Local SEO is geo-targeted and timely. Local SEO marketing gets your business listed in the 3 spots available in the Map Pack. Securing your company with local map optimizations helps get you found by local customers in real-time as they are searching for a local solution that you offer.
• Google Local SEO attracts customers on mobile devices. Local map optimizations help you get found by customers in your geographic area. These people use their smartphones to find information about local products and services, and you can secure more foot traffic and local leads.
• Local SEO offers a high ROI. While there are many variables, your company won’t have to make significant investments into a successful local SEO marketing strategy like you would with other forms of advertising.
• Local SEO is untapped potential. Your competition is spending a lot of money to rank for general search terms. You can stretch your marketing budget by paying for local SEO to generate qualified leads and phone calls.

There are only three spots available in the Map Pack, so it is essential that SEO for your local business include a strategy around local search terms. It would help if you used every local search tactic available to beat your competition to make it as easy as possible for potential customers to find your business.

Even if you have never heard of local SEO before, you can’t deny that the benefits local search offers are valuable! Just think about how your business could benefit by driving more local foot traffic, qualified phone calls, and close more sales!

Can My Business Benefit From Local SEO Marketing?

Now that we have talked about what local SEO is, it’s time to talk about if a local SEO strategy is a good option for your business. There are so many types of local businesses that it can be challenging to know if your company can benefit from local SEO services.

The truth is that not all businesses need local SEO marketing. There are several types of businesses that benefit more than others when implementing local searches in their market.

Since not all types of businesses benefit from Google local SEO, it’s important to know that your business type will see results from your investment into local SEO marketing. Let’s take a quick look at the top 10 types of companies that benefit the most from local SEO strategy.

1. Medical Services: Doctor offices, dentists, and physical therapists have lots of business opportunities with local SEO. Potential patients need to physically visit medical services, so your office can use local map optimization to get found online.
2. Service & Maintenance: HVAC companies, locksmiths, and cleaning companies are in demand throughout the year and you can use local searches to generate more local leads and phone calls.
3. Law Offices: Law firms know that online marketing is tough and generating leads can be expensive. While your local market might be tough, you can strengthen your brand and drive prospective clients with professional local SEO services.
4. Restaurants & Cafes: If your restaurant wants to increase the chances of getting found by local customers looking for the best restaurants in the area.
5. Breweries: Breweries are a type of business that can see the benefits of local SEO. Local search engine optimization can increase online visibility, secure more reservations, and promote your beer and wine selection throughout the week!
6. Apartments: Apartment marketing is tough, but you can use local SEO strategies to get in front of potential renters. Localized SEO is perfect to improve your apartment’s visibility and get more people to your leasing office.
7. Hospitality Industry: Hotels can use local SEO strategies to get found above the competition and even beat out OTAs. This is a critical part of any hotel marketing strategy since hotels rely on drive markets and bookers in the general area.
8. Pet Services: Dog grooming, pet sitting, and pet supply companies can use local SEO to build an online presence with customers in their regional area.
9. Real Estate Agents: Home buyers are living in your neighborhood, and you want to show your realtor listings to. Take advantage of local SEO if you want to get more home buyers today!
10. Local Retailers: If you own a boutique clothing shop or other local retail stores, then Google local SEO is a must-have piece of your marketing plan. Show off your products on Google My Business and build an online following with customers living and visiting near your storefront!

Does your business fall into one of the ten industries listed above? If so, then local SEO marketing is for you! Since we have identified the types of industries that benefit most from local SEO marketing, let’s take a look at the specific benefits that your business will enjoy by enhancing your local SEO strategy!

It’s Time To Get Your Local SEO Strategy Going!

At this you should know if your business will benefit from local SEO along with the benefits that local search offers. If this post speaks to you, then it’s time to take advantage of local search engine marketing! If you are looking for better search results or help to improve your local listings in Google Maps or Bing then you can trust that our SEO campaigns will help you dominate local search results.

Our local SEO consultants perform detailed SEO audits, lead technical SEO campaigns, conduct thorough keyword research, and build authoritative local links to help your business grow.

We will also take care of your Google My Business page with optimizations and GMB posts each week to keep your online presence strong. Not only will our Google Map optimizations help your business and we will also provide your team with transparent monthly reports so you know exactly what your campaigns perform and cost.

If you want more foot traffic and local leads, then you should talk with our online marketing team to get started on local SEO services. We help you reach the top of local Map Pack and beat your competition on Google!

Source: https://www.strategybeam.com/